Les 5 avantages du Live Shopping

What are the undeniable advantages of Live commerce?

1. A quality audience

Indeed, the audience of a Live Shopping session is not there by chance. They know exactly that it will be an online demonstration of an article sale. So don't necessarily bet on the quantity of viewers but rather on the quality of them.

2. A more important conversion than an e-shop

While the conversion rate of an e-shop is between 1% and 3%, figures show that a Live Shopping event converts between 15% and 35% of the viewers who go on to purchase. That's why it's essential to offer a very simple shopping experience during this live, without leaving it. The shopping cart and its payment in the Live allows it thanks to Flixby.live.

3. Impulse buying

Who has never fallen in love with a demonstration and presentation of articles on a market or during a meeting at home? Indeed, the proximity between a live shopping presenter and his audience makes it possible to give the immediate desire to acquire the product presented.

4. 2x higher engagement rate

We know that video creates more engagement than static textual or visual content. Live shopping offers the best of all worlds, the video, the live effect and therefore proximity (I participate in the content), comments or likes during this Live and the live answer to my questions.

5. A larger audience

Thanks to the Flixby.live community of viewers, you can reach a larger audience that is adept at live shopping. Meet your customers and not the other way around, it is now possible thanks to this first live social network in Europe.

Pourquoi arrêter votre Live Shopping sur Facebook ou Instagram
Facebook offers a phenomenal audience, but is it the right audience for your Live Shopping?